Innovation from the CEO

Timing Is Everything – How Financial Aid Operations Impact Enrollment and Retention

In the first post of this series, we introduced The Domino Effect—how even a single breakdown in financial aid operations can trigger a chain reaction across your entire institution. One of the most overlooked (and high-impact) areas where this shows up is enrollment.  Timing Isn’t a Detail—It’s a Decision-Maker  When students are making college decisions, […]

The Domino Effect in Financial Aid Operations

The 2024 FAFSA rollout should have been a wake-up call for our industry. It revealed just how dependent enrollment, operations, and student experience are on a functioning, responsive financial aid system.  And the challenges didn’t stop there. Uncertainty around the Department of Education’s direction in 2025 continues to cast doubt on institutional planning, forcing financial […]

Closing the Gap on FAFSA Completion Rates

By: Robert Heil, FAS Chief Executive Officer (CEO) The Challenge: Statistics from the National College Attainment Network (NCAN) indicate FAFSA completions for the class of 2024 are currently down 24.3% compared to this same time last year.  This poses serious risk to enrollments this fall.  Significant timing delays, a flawed rollout, inaccurate data files, and […]

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