
180 Interstate North Parkway
Suite 550, Atlanta, GA 30339
By: Robert Heil, CEO
Students expect a combination of personalization with the speed that they experience from Amazon or DoorDash. Without that speed, students are less likely to stay engaged with you, and less engagement leads to recruitment and retention challenges. This can be especially challenging for financial aid and student accounts offices where speed + quality + accuracy must be delivered at scale.
Whether it be wait times, responding to their initial inquiry, offering admission first, or processing aid faster and sending an offer notice first–students reward speed.
If students love speed, what does speed love? Efficiency.
Providing a more efficient enrollment experience for students and parents must be a critical element in your comprehensive enrollment management strategy. No amount of marketing can offset an inefficient process. This is the pitfall too many campuses fall in. You can spend (or waste) hundreds of thousands of dollars on enrollment marketing, yet your greatest competitive advantage may be uncovering the efficiency and organizational capability needed to deliver customization and speed at scale.
You may not consider your financial aid and student accounts offices as major brand influencers, but you should. Mistakes and complications damage your brand. Your brand is not driven by US News & World Report rankings. Your brand is shaped by the student experience you deliver. When students and parents receive a streamlined, accurate experience, you strengthen your brand every time.
Websites that do not load in less than 6 seconds are usually abandoned. In the same vein, dissatisfied students will go elsewhere. Outside of academics, no other two offices on campus shape the student experience more than the financial aid and student accounts offices. Do your strategic investments in recruitment and retention reflect that?
Without speed + accuracy + quality, you are operating at a disadvantage.
Here are two ways we are helping our clients:
At FAS, we’ve spent 32 years mastering a model connecting the best people, processes, and systems to help our clients gain a competitive advantage. Our Outsourced Processing service combines our consultants, analysts, industry-leading practices, lean process methodology, and meticulous quality controls. These coupled with our technology platform provides the speed, accuracy, and quality your students expect. Using this service, your financial aid office can process aid exponentially faster with accuracy giving you a major competitive advantage with recruitment and retention.
Want to know where you stand? Our Organizational Capability Reviews for financial aid and student accounts offices can measure your business processes against best practices to discover where the major efficiency gains can be found. How well are you optimizing technology? How do your staffing levels stack up against benchmarks from peer institutions? Where can you improve the student experience? Don’t think of it as an audit. The goal is not to point out mistakes. The purpose is to find opportunities. We are “peer educators”. Our consultants come alongside to teach, coach, and roll up their sleeves to help.
To learn more, contact FAS to uncover how you can strengthen your financial operations, optimize enrollment, and enhance the student experience.
Processing financial aid records is one the most important yet complex steps for many financial aid offices. When not administered correctly or efficiently, it can create compliance risk or delays in students receiving their awards which has real enrollment and financial consequences. The recent staffing shortages throughout the industry have only magnified these challenges.
Many university presidents and CFO’s are exploring a new model – outsourcing their financial aid processing services. Those university leaders are discovering outsourcing is a better model for 4 reasons.
Important factors to consider
At FAS, these are a few of the tenets and best practices we built our model on.
Final thoughts
Financial aid processing is one of the most important steps in a financial aid operation. The current staffing struggles in most financial aid offices only makes this more challenging. Those staffing challenges show no signs of lessening anytime soon. But there is an alternative. It’s a better model too. From the initial application until the last dollar is disbursed, the right outsourced partner will make a significant impact on your financial, operational, and student experience goals.
At FAS, we believe your financial aid office and student business services should be activated to become your top advantage, generating greater enrollment, easier operations, and an elevated brand. To achieve those goals, leaders need trusted sources for innovation and insight. That is our intent for this “CEO Corner” of Innovations + Insights – to create a hub for emerging trends, case studies, creative ideas, and innovations that power new possibilities for you, our clients, and the students you serve.
Hosted by our CEO, Robert Heil, with both original and shared material, this is forward-thinking content that is relevant and practical for university Presidents, CFO’s, VP’s, Board members, and higher ed CEO’s. No matter how great the challenge, the solution is within you. It often just requires the right insight and innovation to unlock the solution. Doesn’t every leader want to discover that?
Our mission at FAS is to empower colleges and universities to strengthen their financial operations, optimize enrollment, and enhance the student experience. That mission is significant. We’re not chasing small aspirations. FAS was founded on an innovative approach and this same spirit of innovation propels us to new ways of thinking today.
Trusted by over 1,800 university clients and fortified with over 1,600 years of industry experience, we uncovered the most successful models and frameworks that can be applied to any campus. Whether you are traversing necessary strategy shifts or navigating operational challenges, our aim is to share a compelling inside view on how to strengthen your advantage.
Want to join the discussion? Let’s get started.
Most colleges and universities are finding themselves more tuition driven than ever. Many institutions, especially small private colleges, are heavily enrollment dependent. In a time when resources are running thin and students’ needs are more crucial and demanding than ever, institutions are more reliant on delivering services efficiently and effectively to attract and retain students.
As the final stop in students’ experiences, the student accounts office must be firing on all cylinders to serve students and meet a myriad of other demands, including institutional and regulatory compliance. An accurate and defensible plan to advance your student accounts office begins with data – lots of data. Leaders and decision-makers need information about staffing resources, technology needs and a detailed account of compliance-related risks.
The best way to collect all this information is with an Office Assessment. If you’ve never conducted an Assessment – or it’s been more than three years since you have – here are three reasons you need to complete a Student Accounts Office Assessment as part of your Strategic Plan.
Would you set long-term retirement savings goals without looking at your current financial situation? No. You’d review your savings and retirement accounts. You’d consider your assets. You’d likely reach out to a financial advisor.
Think about your student accounts office the same way you think about retirement planning. You shouldn’t make any major forward-thinking plans, or even current assumptions, about the office without having a sense of its strengths and weaknesses. Knowing your starting point will help you determine how to realistically capture some easily attainable short-term wins and achieve your long-term goals.
Assessment outcomes will help you make the smartest investments for your institution and direct resources where they will have the greatest impact. Objective Assessment data enables you to fortify areas that are performing well and improve those operational aspects that may be deficient or just need some shoring up. Accounting for both ensure that overall operations meet your standards, serves your students and sets you up for success while also creating efficiencies and potential cost savings.
Conversations about future staffing often can be emotional and even political. Data collected through an Assessment removes the emotion from planning. It provides the objective baseline needed for your decision making, empowering the student accounts office to thrive in coming years regardless of retirements or other staff departures.
Those are three formidable reasons to conduct a Student Accounts Assessment. But deciding to act is just the first step. Next, you decide how to gather and synthesize all this information in a meaningful way.
Many assume that an Assessment can be conducted by campus staff. After all, no one knows your shop better than those closest to it. Let us offer a word of caution – your staff already has a lot of responsibilities to manage. Adding something of this size and scope to their to-do list easily could lead to burnout and result in an Assessment project that is started, but never finished.
More importantly, the best way to collect unbiased information is to work with a partner who has a proven track record of analyzing and documenting client’s needs and establishing priorities—like FAS Student Business Services.
Our team of consultants has a wealth of experience and specific areas of expertise that they use to evaluate your operations from the front-facing student engagement to back-office processing and everywhere else in between. With a variety of formats and options you can choose the right one for your campus.
No matter which option you choose, by the end of the assessment, you’ll have a comprehensive and objective view of your student accounts office and the information you need to build an informed multi-year strategic plan. FAS can help there, too. We’ll not only make customized recommendations, but we’ll also help you leverage that information into an actionable plan. You can be confident that your operational goals roll up into and support your institution’s strategic plan.
Providing students and their families with the skills and tools to understand personal finance and money management has largely fallen to colleges and universities. While fourteen states have enacted legislation mandating personal finance training in high school, more than two-thirds of the country still lacks any formal training or education programs for students or parents.
Many people don’t know where to turn for guidance or direction when they need assistance in completing a FAFSA to apply for financial aid, how to save for college or use payment plans to help finance an education, or even how to create a budget. Both traditional students and older adults returning to school often seek out resources to figure out how to pay for college and, later, to repay their student loans.
By default, colleges have become the last resort for acquiring this knowledge. Identifying and managing financial issues has become a key element in the recruitment and retention of students. Admissions recruiters, financial aid counselors, and student account representatives often are thrust into roles as financial counselors, even if their own knowledge is lacking. With a glut of available information on how to pay for a college education and limited resources to digest and disseminate the data, staff may be ill-equipped to offer time-consuming counseling to students and families while trying to deal with the other aspects of onboarding and maintaining enrollments.
Best practice institutions have developed separate offices to assist students with financial wellness education or have partnered with firms that provide web-based programs and knowledge-driven modules to help them learn the various aspects of personal finance, from student loans and credit cards to budgeting and credit scores.
Institutions need to have an executive sponsor for these programs and place ownership under a single office or group of individuals who will prioritize providing access to personal finance programs and resources.
If an institution does not want to create a separate department, financial wellness programs could be hosted by numerous departments, including but are not limited to financial aid, bursar or student financial services, enrollment management, career services, housing, new student orientation, and dean of students. Admissions, alumni relations and development offices help maximize program exposure and provide a value-added service for prospective and former students and interested parties.
Because students often are more comfortable talking with their peers, a program that incorporates trained student employees to share financial information can help build trust and confidence while also building a triage process to determine when counselors or other full-time staff need to handle more complex issues.
Providing a well-rounded education for today’s students requires a holistic approach to helping them achieve personal success, both now and tomorrow. Offering financial wellness resources will not only help students reach their personal goals – it also may give them the tools to pay their bills in full and on time!
In over 31 years, we have seen many trends in higher education that were shaped by financial aid. Each year, students go through the application process. Unfortunately, hundreds of those students never go any further. Financial aid offices typically send a request for information but do not actively recruit these students. Data we have monitored for several years shows a direct correlation between early action and high interest level. Students who respond quickly to a financial aid information request, even from a college where they haven’t applied or been admitted, are expressing excitement about the institution.
Also, some colleges have measures financial aid applicants must take beyond the federal requirements. Recent research suggests the result is fewer students enrolling and a heightened possibility of non-compliance with the federal regulations. For colleges that award a significant amount of institutional aid, additional information may be necessary. If a college primarily offers federal grants, loans and student employment, using standard federal requirements has multiple benefits. This simplifies the process for the students and helps to eliminate access barriers. It also reduces the possible liabilities associated with extraneous and conflicting information. FAS works closely with our clients to help administer financial aid in a manner that is compliant and student-friendly. Contact us about assessing. your overall process or to discuss offloading some of the most time consuming parts of your operation.
Students and their families often find themselves in situations where they encounter financial difficulties or have not planned out how to finance their education. Confusion about the financial aid and student loan processes or failure to follow up with necessary information through verification or other school inquiries lead to late or no payments on their student accounts for their tuition, fees, room and board charges, along with assessment of late charges.
In the world of student accounts receivable management, where additional charges may not deter students from paying late(r) or not until a stronger action is put in place, service restrictions become the primary and/or ultimate sanction to enforce debt collection.
Service restrictions, known by other terms such as “blocks” or “holds” against student accounts/records, are most likely to prevent future course registrations and issuance of transcripts. Stronger sanctions may include withholding of licensure verifications, denial of building access or other actions that stop current and/or former students from receiving any form of institutional services.
Student retention efforts can be thwarted by having high numbers of students who cannot continue their education because of unpaid balances. Students’ efforts to transfer to another institution also will be halted when they cannot submit the academic transcript to prove prior coursework, etc. These sanctions also can impact institutional graduation rates when students’ academic careers are delayed while trying to figure out if/when they can repay these obligations to the school.
Colleges and universities cannot afford to carry excessive amounts of outstanding delinquent accounts, which can affect cash flow, provide a basically “interest-free” loan for extended periods, impact future retention efforts and create potentially excessive expenses to collect. Schools can either use staff resources to collect these outstanding obligations or may need to utilize third party collection agencies or law firms, who will charge a contingent fee, or percentage, of the recovered amounts for their services. At the same time, institutions must set aside reserve funds as a contingency for uncollectible debts, based on the age of the delinquent accounts.
So why use service restrictions? Students may not understand the importance of on-time payment – one of the reasons why more institutions of higher education are developing and implementing financial literacy or wellness programs for their students. These programs often target parents as another means of helping them understand the tools needed for financing a student’s education is more than filing a FAFSA every year. Other times, students, particularly first semester freshmen or transfers, (unofficially?) withdraw, creating potential R2T4 issues as well as leaving outstanding tuition debt without thinking that registering for classes creates an implied contract. Registering for classes is no different than buying an airplane ticket – you cannot resell that seat once leaving the terminal!
No matter what the cause of delinquent payment, service restrictions bring the outstanding balance to the forefront. Best practices have the institution issue warning notice(s) to the student before imposing sanctions (late fees or service restrictions). Having a clear and concise communications process that sets expectations and consequences reduces the “I didn’t know” contact and often brings students to the business and/or financial aid offices to either pay or explain their situation and seek assistance.
Setting minimum balances for imposing service restrictions usually is an institutional decision. While some public colleges and universities may have statutory or regulatory requirements that set balance limits or timing for the sanctions, the institution should try to reduce the number of students impacted by considering such steps as using late fee amounts or the $200 Title IV limit for paying off certain prior year amounts as a threshold for using the sanction.
Many colleges and universities now use a Financial Responsibility Statement or Agreement that is incorporated into the start of the student’s course registration process to serve as initial notice to students that they are expected to follow institutional payment policies and indicate potential consequences. The National Association of College and University Business Officers (NACUBO) has published a white paper that outlines best practices and legal requirements for these documents, which can be in either electronic or paper format. Using this type of agreement can establish the necessary standards and expectations while taking the “contract” from an implication to a real agreement between student and school.
Once the service restriction is imposed, it is counter-productive to lift the restriction solely on a promise to pay, although the institution should have a set of pre-established procedures for reviewing any potential exceptions, but more importantly, to have standards for account resolutions. For example, having a student or family just apply for a student loan is insufficient; having a loan approval following school certification with completed Truth-in-Lending documents means there is minimal risk of non-payment.
Remember that indiscriminate removal of a service restriction will send the wrong message to chronically delinquent students. When making an exception, always document the terms and conditions for the action and set a definite date for repayment. Besides having good documentation in your student system, have a process to identify due dates for these payments and don’t delay your follow up if payment is not received. Some schools may even cancel these permitted registrations for non-payment.
In any event, don’t set up a process that mitigates the importance for students to honor their promises and pay. And don’t communicate an action for which you will not actually follow through and do! By doing so, you could be seen as conducting unfair, deceptive or abusive acts or practices, known as UDAAP, by state attorneys general or the (federal) Bureau of Consumer Financial Protection (BCFP).
Also, consider FERPA implications if you do not provide delinquent students with a means to see their grades. Check with your institutional attorney about what you can and cannot do under federal and state laws as it relates to providing grades or possibly unofficial transcripts. But remember that providing an official academic transcript is tantamount to eliminating any leverage you might have to get the debt paid.
Business officers can work with other administrative offices, such as Financial Aid and Housing, as well as academic units to conduct outreach efforts. One such initiative is to contact delinquent students with service restrictions. If the student responds, the school can identify opportunities for additional one-time funding and/or encourage students to contact the business office to facilitate repayment activities. These institution-wide initiatives can be leveraged to facilitate improvement of retention and graduation rates as well as bring in real dollars already recognized as tuition and fee revenue back to the school.
Institutions can often establish best practices and enhance internal collection processes by their business offices through a business process assessment. This can focus on reviewing existing policies and procedures as a means to implement best practice activities that will enhance both student services and internal collection efforts. Thus, schools may benefit on many levels of their operations by utilizing both internal and external resources to help effect change and efficiency.
Utilizing service restrictions as a collections tool is just one facet of an effective program to minimize delinquent accounts receivable and deliver quality customer service.
Challenge
Nestled on a hill overlooking picturesque Montpelier, Vermont College of Fine Arts (VCFA) offers artists and writers a transformative, progressive graduate education experience through its master of fine arts programs and unique master of arts program in art and design education. In 2008, VCFA acquired its historic Vermont College campus and three master of fine arts programs from Union Institute & University in Cincinnati, which had owned the campus since 2001. After the transaction, VCFA turned to FAS to administer its student financial aid.
Solution
“We never had a stationary moment since we became independent,” said VCFA Controller/Bursar Katie Gustafson. “It’s an incredibly dynamic place, whether we’re adding new programs for our 360 students or starting a fund raising campaign to renovate our buildings.” The college signed its first contract with FAS in 2008 to help implement its own financial aid process. Gustafson noted that for a period of time, the college had discussed bringing its financial aid in-house. “But as FAS and VCFA grew together, we saw that students were incredibly well-served,” she said.
“FAS is very good at decreasing the stress level among students and helping them understand how financial aid works.”
Results
FAS Manager of Full Service Wanda McLaughlin and FAS Client Services Manager Daphne Parks worked closely with Gustafson to provide comprehensive financial aid remote processing. “Everything they do is so efficient,” said Gustafson. “We’ve had clean compliance audits every year, and it doesn’t get any better than that.” Every year, the trio reviews and tweaks processes to make sure that everything is working well. “We have a well-oiled machine,” Gustafson said. “While we are different from any other school, FAS’s willingness to engage with us in our culture is admirable. I think that’s what the broad FAS mission is all about. Any school would be smart to consider working with FAS, but nobody can have Wanda or Daphne!”
Challenge
With more than 75,000 students and six campuses, Northern Virginia Community College (NOVA) is the largest education institution in Virginia and the second largest in the U.S. NOVA is also one of the country’s most diverse colleges, with a student body consisting of individuals from more than 180 countries. For the past four years, NOVA’s financial aid office has been in a restructuring mode to better manage its double-digit growth in student enrollment and a dollar amount of financial aid that has tripled since 2008.
Solution
To serve students more effectively, NOVA contracted for a 24/7 call center, hired additional staff and reorganized its reporting structure. After working with a consultant, the college had not found the comprehensive support it needed with trained support people in one place to make sure everything was being done accurately and thoroughly. “We turned to FAS because it offered the whole package – professionalism, long-time experience in the business, a solid reputation and moderate cost,” said Director of Financial Aid Joan Zanders, a 26-year financial aid veteran. “We brought in FAS to provide analysis and file verification because we were not able to process the applications that came in during the summer peak season,” she said.
Results
Zanders says the “domino effect” from working with FAS has positively impacted student enrollment at NOVA. “We are able to process more financial aid in a timely manner,” she said. “Because of the volume of work, federal regulations, and multiple reports related to the verification piece, we would have had to hire a whole lot more additional staff to keep all the balls in the air,” she said. “We have a close working relationship with FAS, including weekly recalls and status reports. We talk through issues and develop solutions.” Zanders is proud that a recent survey showed that 95 percent of NOVA students were satisfied with their financial aid service. Her office was ranked in the top five of all college offices for student satisfaction. “This doesn’t happen very often in financial aid,” she said. “FAS is extremely professional, and I can’t think of a better partner.”
180 Interstate North Parkway
Suite 550, Atlanta, GA 30339
This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.
Accept settingsWe may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
You can read about our cookies and privacy settings in detail on our Privacy Policy Page.